Looking at Alex Jones’s Book (2022) “The Great Reset” (Part 8 of 12)

0095 Jones discusses the illusion-filled reactionary Great Reset (C) in chapters six, seven and eight.

These chapters cover how the coin of the new realm is forged and hammered out.

0096 In chapter nine, the apparently salutary solution of stakeholder capitalism (D) emerges, like order from chaos, like coagula from solve, and like a mandate from heaven.

Jones closes with a review of K5, the fifth book under consideration. Here is the delusion (D) that Klaus Schwab wants to alchemically precipitate from the implemented illusions (C) of the Great Reset.

0097 At this juncture, I turn back and regard the path that I have taken in looking at Jones’s provocative book.

Jones is on target.  He identifies the literary output of Schwab as an act of persuasion.

When I look at this act of persuasion, the Greimas square comes to mind.

0098 Here is the purely-relational structure of the Greimas square.

Figure 19

0099 What does an act of persuasion do?

Well, first of all, one must distinguish the topic from the act of persuasion.

The topic opens with a mind-independent being (A).

The first step (B) of the act of persuasion reminds me of medieval scholastic debates struggling to separate mind-independent being from mind-dependent being (perhaps, I can say, knowledge from opinion).

Needless to say, this scholastic debate does not appear to bear fruit. 

But today, I can see that the medieval debate touches on two elements that are drawn into reality through acts of persuasion (C and D).

0100 What are the two elements?

In an illusion (C), a mind-independent being (ens reale) is regarded as mind-dependent (ens rationis).

In a delusion (D), a mind-dependent being (ens rationis) is regarded as mind-independent (ens reale).

Consequently, the Greimas square updates a centuries-old scholastic debate.

Figure 20

0101 To me, the updated scholastic Greimas square introduces precisely what the medieval schoolmen were trying to avoid: illusion and delusion.

What does an act of persuasion do?

Schwab writes books on the topic of the fourth industrial revolution (A).

In the process, Schwab persuades us of the realness of stakeholder capitalism (D).