{"id":7878,"date":"2024-07-18T08:00:00","date_gmt":"2024-07-18T08:00:00","guid":{"rendered":"https:\/\/www.raziemah.com\/blog\/?p=7878"},"modified":"2024-06-24T19:22:31","modified_gmt":"2024-06-24T19:22:31","slug":"looking-at-steve-fullers-book-2020-a-players-guide-to-the-post-truth-condition-part-12-of-26","status":"publish","type":"post","link":"https:\/\/www.raziemah.com\/blog\/?p=7878","title":{"rendered":"Looking at Steve Fuller’s Book (2020) “A Player’s Guide to the Post-Truth Condition” (Part 12 of 26)"},"content":{"rendered":"\n

0108 Of course, these two alliances do not do justice to chapter five, whose full title is “Public Relations as Post-truth Politics, Or the Marketisation of Everything”.<\/p>\n\n\n\n

Yet, they do add a disturbing twist.<\/p>\n\n\n\n

Capital expertise<\/em> goes with marketization<\/em>.  Marketization<\/em> constellates the capitalist one3c<\/sub><\/em>.  Success2c<\/sub> is a judgment leading to a purchase<\/em>.  Experts are certified in sales, marketing, advertising and so on.<\/p>\n\n\n\n

Social expertise<\/em> goes with politicization<\/em>.  Politicization<\/em> constellates the socialist one3c<\/sub><\/em>. Success2c<\/sub> is a judgment leading to a political commitment<\/em>.  Experts are certified in political science, social work and a myriad of other specialties.<\/p>\n\n\n\n

Both constitute questionable boxes<\/em> whose contents can hybridize with the positivist cross of scientism<\/em>. <\/p>\n\n\n\n

109 When that happens, the actionable judgment2c<\/sub><\/em> takes the essence (as well as the esse_ce) of an empirio-schematic judgment<\/em>.<\/p>\n\n\n\n

But, it2c<\/sub> is not empirio-schematic<\/em>.  It2c<\/sub> is empirio-normative<\/em>.<\/p>\n\n\n\n

It2c<\/sub> confounds what ought to be<\/em> for the Positivist’s judgment<\/em> with the structure of the empirio-schematic judgment<\/em>.<\/p>\n\n\n\n

Plus, it2c<\/sub> acts in the service of a relativist one3c<\/sub>.<\/p>\n\n\n\n

0110 So, how is the fusion of capitalist and socialist expertise3b<\/sub> with scientific disciplinary language3b<\/sub> <\/em>disturbing?<\/p>\n\n\n\n

Remember the three battles among the enlightenment gods?<\/em><\/p>\n\n\n\n

Their nominal dates are first, 1914 to 1918, second, 1938-1945 and third 1945-1989 AD.<\/p>\n\n\n\n

The very last one was a cold, proxy-annihilating, contest between two materialist ideologies<\/em> which could be labeled “capitalism” and “socialism”.<\/p>\n\n\n\n

0111 These labels apply to the perspective-level normal contexts<\/em> of interscopes containing two very different situation-level category-based nested forms<\/em>.<\/p>\n\n\n\n

Now (I am just wondering), if a hybridization of both the capitalist and the socialist questionable boxes<\/em> and<\/em> the positivist cross<\/em> characterizes the post-truth condition that Fuller identifies,<\/em> then doesn’t that imply that another battle among enlightenment gods<\/em> is upon us?<\/p>\n\n\n\n

Thank God, my bladder is empty!<\/p>\n\n\n\n

Say nothing of my rectum.<\/p>\n\n\n\n

0112 Okay, let me calm down and think about a scientific capitalist hybridization<\/em>.<\/p>\n\n\n\n

Here is a guess at what the perspective-level actionable judgment2c<\/sub> might be<\/em> for a person3a,1a<\/sub> caught in the scientific capitalist one’s interscope<\/em>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

A way of talking about a product that makes the client feel more valuable<\/em> (which sounds like “marketing”; relation,<\/em>thirdness,) brings observations of a client’s opinions<\/em> (as well as others, including the general public; what is,<\/em> firstness) into relation with a campaign leading a client to make a purchase<\/em> (based on a psychometric model; what ought to be,<\/em>secondness).<\/p>\n\n\n\n

0113 Okay, that does not seem as potentially horrifying as the stories that the USSR told about the USA during the Cold War<\/em>.<\/p>\n\n\n\n

0114 Chapter six of Fuller’s book offers an example for a scientific socialist hybridization<\/em>.<\/p>\n\n\n\n

Perhaps, this one is more unsettling.<\/p>\n\n\n\n

The example is an article by Byran Van Norden, appearing in a New York Times philosophy column in 2018. This article is acclaimed by the American Philosophy Association in 2019.  (Then, COVID-19 comes to America in 2020.)<\/p>\n\n\n\n

Fuller chooses this thought-piece because it displays the post-truth condition as (1) a contest over what is true and false concerning knowledge<\/em> and (2) a dispute over the ways that matters are to be decided<\/em>.<\/p>\n\n\n\n

0115 Does that indicate that Fuller uses Norden’s opinion piece<\/em> as a phenomenon<\/em> that can be observed and included in a model of the post-truth condition?<\/em><\/p>\n\n\n\n

Uh-oh.<\/p>\n\n\n\n

0116 May I summarize Norden’s argument, as reported by Fuller?<\/p>\n\n\n\n

Norden<\/em> presents a complaint by expertise3b<\/sub><\/em> to the court of the relativist one3c<\/sub><\/em>.<\/p>\n\n\n\n

There is a problem.  And perhaps, one of the problems<\/em> with my account of the problem<\/em> is… um… me<\/em>.  I am not an expert, or worse, I may be one of those scrappy players that reads disciplinary literature and asks embarrassingly pointed questions.  Or…<\/p>\n\n\n\n

Well, let me not doddle. My bus arrives.  Let me get on board.<\/p>\n\n\n\n

0117 As far back as anyone can remember, stalwarts of modern philosophy,<\/em> such as Rene Descartes (1596-1650 AD) and John Stuart Mill (1806-1873), promote a naive universality to rationality that empowers charlatans (read: scrappy players), such as the memorable mouthpiece Kellyanne Conway (who stands for someone who lacks expertise<\/em>), to lay claim to “alternate facts”.<\/p>\n\n\n\n

Of course, these “alternate facts” do not sit well with the well-informed readers of the New York Times<\/em>… er… I mean to say “the public”.  There is no need to explicitly formulate criteria whereby<\/em> expert representatives of a right-minded “public”<\/em>may set aside Conway’s claims as mere verbalizations that are both not legitimate and without merit<\/em>.  Instead, this advocate sets forth the following proposition<\/em>.<\/p>\n\n\n\n

Free speech<\/em> does not entail the right to an audience<\/em>.<\/p>\n\n\n\n

Oh, I suppose that explains the title of the philosophical opus in the Stone,<\/em> “The Ignorant Do Not Have The Right To An Audience”.<\/p>\n\n\n\n

0118 But, wait!  Stop the bus.<\/p>\n\n\n\n

The inquirer will have to read the entire chapter in Fuller’s own excellent prose, because I have arrived at my destination.<\/p>\n\n\n\n

Here is a picture of the resulting empirio-normative judgment<\/em>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

0119 Norton offers an opportunity1c<\/sub><\/em>.<\/p>\n\n\n\n

Norton offers a way of talking about how to order the political world<\/em> in the face of the these scrappy players, such as Kellyanne Conway<\/em> (relation,<\/em> thirdness) that brings observations that the scrappy player’s opinions are not righteousness<\/em>(what is,<\/em> firstness) into relation with a model for how to proceed<\/em> (what ought to be,<\/em> secondness).<\/p>\n\n\n\n

How should the scientismist one3c<\/sub> proceed?<\/p>\n\n\n\n

Deny the scrappy player an audience.<\/p>\n\n\n\n

This is Norton’s empirio-normative judgment2c<\/sub>.<\/p>\n\n\n\n

0120 Empirio-normative?<\/p>\n\n\n\n

Yes, success1c<\/sub> for the hybridization of the socialist one and the scientific one<\/em> can be defined as a judgment that parodies the empirio-schematic judgment2c<\/sub>.<\/em><\/p>\n\n\n\n

For this reason, when a Speaker of the U.S. House of Representatives, a Queen of Empirio-Normativism,<\/em> proclaims, “Trust the science.”, she is really saying, “Trust my judgment.”<\/p>\n","protected":false},"excerpt":{"rendered":"

0108 Of course, these two alliances do not do justice to chapter five, whose full title is “Public Relations as Post-truth Politics, Or the Marketisation of Everything”. Yet, they do add a disturbing twist. Capital expertise goes with marketization.  Marketization constellates the capitalist one3c.  Success2c is a judgment leading to a purchase.  Experts are certified in sales, marketing, advertising and so on. Social expertise goes […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[417],"tags":[],"class_list":["post-7878","post","type-post","status-publish","format-standard","hentry","category-book-review"],"yoast_head":"\nLooking at Steve Fuller's Book (2020) "A Player's Guide to the Post-Truth Condition" (Part 12 of 26) - An Archaeology of the Fall<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.raziemah.com\/blog\/?p=7878\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking at Steve Fuller's Book (2020) "A Player's Guide to the Post-Truth Condition" (Part 12 of 26) - An Archaeology of the Fall\" \/>\n<meta property=\"og:description\" content=\"0108 Of course, these two alliances do not do justice to chapter five, whose full title is “Public Relations as Post-truth Politics, Or the Marketisation of Everything”. 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