{"id":6258,"date":"2023-04-15T08:00:00","date_gmt":"2023-04-15T08:00:00","guid":{"rendered":"https:\/\/www.raziemah.com\/blog\/?p=6258"},"modified":"2023-01-01T17:29:53","modified_gmt":"2023-01-01T17:29:53","slug":"looking-at-gad-saads-book-2020-the-parasitic-mind-part-13-of-17","status":"publish","type":"post","link":"https:\/\/www.raziemah.com\/blog\/?p=6258","title":{"rendered":"Looking at Gad Saad’s Book (2020) “The Parasitic Mind” (Part 13 of 17)"},"content":{"rendered":"\n

0090 Can I say that again?<\/p>\n\n\n\n

Saad comes to awareness of an organization objective2aC<\/sub>, that contains social construction3a<\/sub> and celebrates radical individualism1a<\/sub>.<\/p>\n\n\n\n

Consumer research journals in the 1990s are already postmodern.  Their authors are already located in universities and research centers that are supported by grants from the federal government.  The journals promote the concept of social construction3a(2aC)<\/sub> as the legitimate normal context for consumer research.  All other approaches are irrelevant.<\/p>\n\n\n\n

0091 Professor Saad’s dedicates his academic career to showing that evolutionary psychology offers another relevant approach.  For this, he witnesses other professors display outrage.  Saad shows them what they are not supposed to see<\/em>.<\/p>\n\n\n\n

In chapter seven, Saad expresses confidence that the methodology inherent in nomological evidence1<\/sub> <\/em>will demonstrate that social constructivism3a(2aC)<\/sub> is bunk.<\/p>\n\n\n\n

In doing so, raises a question about consumer behavior.<\/p>\n\n\n\n

What is consumer behavior?<\/p>\n\n\n\n

0092 Saad’s answer is that consumer behavior<\/em> works according to (once) content-level orthodox views<\/em>.<\/p>\n\n\n\n

But, now, “right doctrine3a<\/sub>” applies to questions such as, “What is the best way to purchase an automobile?”<\/p>\n\n\n\n

0092 Here is a picture of Saad’s vision of consumer research<\/em>, which stands opposed to the ideology of social constructionism3a(2aC)<\/sub><\/em>.<\/p>\n\n\n\n

\"\"<\/a>
Figure 24<\/figcaption><\/figure>\n\n\n\n

0093 In chapter eight, Saad issues a call to action<\/em>.<\/p>\n\n\n\n

Students should turn away from the following postmodern paradigm in consumer research<\/em>.<\/p>\n\n\n\n

\"\"<\/a>
Figure 25<\/figcaption><\/figure>\n\n\n\n

0094 Okay, Saad’s call to action is far broader than that.<\/p>\n\n\n\n

Why?<\/p>\n\n\n\n

I already know that the ideology of social constuctionism3b<\/sub><\/em> wants to take over the content level, the subject of inquiry, and replace it3a<\/sub> with… itself3b<\/sub>.<\/p>\n\n\n\n

Saad is on target.<\/p>\n\n\n\n

From the start, social constructivism3b<\/sub> is not a legitimate science, because it produces its situation-level actuality2b<\/sub> on the basis of an ideological commitment1b<\/sub>.<\/p>\n\n\n\n

Then, once it takes over the content level, social constructivism3a<\/sub> expresses a philosophical commitment to radical individualism1a<\/sub>.  Radical individualism is not a rational philosophy.  It extols human will.  It neglects human reason.<\/p>\n\n\n\n

0095 These comments on Saad’s book raise additional reasons.<\/p>\n\n\n\n

Social constructivism3a(2aC)<\/sub> becomes an organizational objective2aC<\/sub> that calls individuals in communityA<\/sub> to join organizationsB<\/sub> that fulfill a need in our current Lebenswelt1aC<\/sub><\/em>.  But, that “need” may not be in the adaptive interests of the individual in communityA<\/sub><\/em>.  Rather, the “need” may serve the righteousness1aC<\/sub> of a postmodern corporation3aC<\/sub><\/em>.<\/p>\n\n\n\n

Social construction3a(2aC)<\/sub> is the content-level of a larger organizational objective2aC<\/sub>,<\/em> which encompasses a three-level interscope<\/em>.  This larger organizational objective2aC<\/sub> calls for sovereign power in order to sustain its institutions3aC<\/sub> and to promote and enforce its righteousness1aC<\/sub>.  In short, the College of Social Construction<\/em> may be defined as a sovereign religion<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

0090 Can I say that again? Saad comes to awareness of an organization objective2aC, that contains social construction3a and celebrates radical individualism1a. Consumer research journals in the 1990s are already postmodern.  Their authors are already located in universities and research centers that are supported by grants from the federal government.  The journals promote the concept of social construction3a(2aC) as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280],"tags":[],"class_list":["post-6258","post","type-post","status-publish","format-standard","hentry","category-intimations-of-political-philosophy"],"yoast_head":"\nLooking at Gad Saad's Book (2020) "The Parasitic Mind" (Part 13 of 17) - An Archaeology of the Fall<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.raziemah.com\/blog\/?p=6258\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking at Gad Saad's Book (2020) "The Parasitic Mind" (Part 13 of 17) - An Archaeology of the Fall\" \/>\n<meta property=\"og:description\" content=\"0090 Can I say that again? 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